By Olivia
We are giving you – our loyal customers and community who have played such an important role in our success so far – the first chance to invest in Livia’s via crowdfunding.
Crowdfunding gives you the opportunity to own a part of Livia’s in equity as we scale across the UK, Europe and beyond. You can invest as little as £10 and as much as £100k+. Not only will you have equity in the company but you will also feel fully involved in our exciting new product launch news, marketing campaigns and growth plans.
Livia’s mission is to create innovative and indulgent treats that are plant-based, gluten free and always natural. Being a free-from and a plant-based brand doesn’t mean boring. We believe that confectionery should be fun, magical and fill you with a sense of happiness and excitement. We’re on a mission to make our treats accessible to everyone and we want to invite you all to share in the success of Livia’s and join us on this delicious journey!
Livia’s growth so far
- 2014-2016 - For the first 2 years of business, Olivia supplied scrumptious treats from her parent’s kitchen to high end retailers such as Selfridges, Planet Organic and Whole Foods. Since then, we have seen triple digit growth in revenue each year.
- 2016 - Launch of the now iconic Million Squares in the retailers such as Sainsbury’s, Waitrose and Ocado.
- 2017 - Launch of Nugglets.
- 2019 - Launch of Dunx bringing a whole new level of excitement to snacking.
- 2020 - Livia’s is now a mainstream brand listed in over 3,200 stores across the UK including Tesco, Sainsbury’s, Waitrose, Boots and Holland & Barrett, hitting almost £4 million in retail sales last year.
- We ship globally from our online shop and orders have increased over 1000% year on year (from July 2019 - July 2020).
- We have a fast growing and active online audience of over 210,000 people.
- We have a team of 12 industry experts across sales, marketing, product, operations and a team of 10 board members and advisors.
Why invest in Livia’s?
Our business has revolved around our following and community since day one. Livia’s is an authentic brand that has always listened to, and involved our customers in everything we do. We can safely say for sure that we wouldn’t be where we are today without our community constantly giving us ideas, showing us support and rooting for us every step of the way. We’ve been overwhelmed by your encouragement and love from you all, and we really appreciate you taking the time to consider joining us on this adventure.
This adventure is not just about growing a brand, but also doing good for the world by encouraging people to eat more plant-based foods and natural food. And we are showing people that this never has to be a sacrifice. You can still satisfy your sweet cravings, and you can still celebrate that treaty moment, but you can do so in a better way! With our treats, the magic of traditional confectionery still exists. Nothing about what we do is functional like many other vegan and free from brands our there. Our brand celebrates taste and allows you to indulge the better way.
We have become so known and loved by so many different groups of people- and mostly be people who don’t even strictly follow a plant-based or free from diet, but who want to make positive changes and love the taste of our treats! Now is the time to spread the love even further!
Crowdfunding gives you the opportunity to own a part of Livia’s as we expand and become a global household brand. You can invest as little as £10 or as much as £100k.
PRE-REGISTER HERE
Capital is at risk.
What will we do with the funds we raise?
The funds we raise will support our growth plans and allow us to expand even quicker.
We will grow our sales team and invest in marketing, e-commerce and operations. We haven’t even scratched the surface yet, there is so much more to go after. We have the MOST mouth-watering pipeline of new products launching over the next 12 months, we want to increase distribution in supermarkets across the UK, branch out to food service and export overseas.
Snackers everywhere are hungry for better, tastier products and we are hungry to bring it to them.
So, what is crowdfunding?
Crowdfunding is the term generally used to describe a person or company raising funds from a large number of people (the crowd). Crowdfunding has been fuelled by the growth of the internet, allowing people who previously could only reach small networks and sums of money to now reach much wider audiences and in turn raise more money.
What are the benefits of equity crowdfunding?
There are many different types of crowdfunding. At Livia’s we are equity crowdfunding via Seedrs.
Equity crowdfunding is when a company raises funds from a large number of investors (the crowd) in exchange for equity in that company. For the individual investor, this means that when they invest they become shareholders in the company. You can read lots more about crowdfunding and the different types of crowdfunding here.
People invest on Seedrs for many reasons. To support friends or family, because they love a particular business idea, or they just want to invest in a new asset class. But one thing that Seedrs investors have in common is that if the company they invest in is successful, they want to share in that success.
Find out more about becoming an investor and what is involved here.
How the crowdfunding process works?
At first we will offer everyone the opportunity to register their interest in investing in Livia’s. All people who pre-register will be given the first opportunity to invest and you will receive an exclusive email inviting you to invest within 2 weeks of pre-registering.
Seedrs will guide you through the whole process from pre-registering your interest to making an investment and beyond. They have a really helpful guide here about their authorisation process, how to browse campaigns, how to invest, how to make a payment and how to cancel an investment.
PRE-REGISTER HERE
Capital is at risk.
Find out more about becoming an investor and what is involved here.
If you have any questions, we would love to talk! Please email invest@livias.co.uk
A note from Seedrs
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. This email has been approved as a financial promotion by Seedrs Limited, which is authorised and regulated by the Financial Conduct Authority (No. 550317)
