How it started
Whilst studying for my second masters in neuroscience back in 2014 I was diagnosed with severe food intolerances including dairy and wheat. I found myself feeling low in energy and unwell after many meals and snacks. Prior to being diagnosed I was the biggest sweet treat guzzler. Frosted cupcakes, jam doughnuts - you name it, I ate it. But then everything had to change and my diet became so restricted.
I started shopping in health stores to find free-from products, but there was never a product that tickled my fancy. I didn’t want to
dunk an energy ball or protein bar into a cup of tea! NO THANK YOU! I needed something decadent and indulgent to enjoy at tea time. But nothing existed that hit the spot that was also natural and free-from ingredients I, and so many others had to stay away from. So I set out to create them myself!
I left my career in neuroscience behind and began experimenting with plant-based sweet recipes in my parent’s kitchen. I quickly discovered you could make the MOST scrumptious treats with the simplest of ingredients. The more I researched the benefits of natural ingredients, the more passionate I became about Livia’s mission.
Why we’re different
At Livia’s we have always been about indulgence and always will be. Taste comes first but so does using
only the best natural ingredients and we will never compromise on either. We are the only brand that innovates and makes truly unique and magical treats that are always 100% natural and plant-based.
OUR JOURNEY SO FAR
Neuroscientist turned entrepreneur
Olivia is studying for her second masters in neuroscience when she is diagnosed with a long list of severe food intolerances. She discovers there is nothing truly indulgent and delicious on the market that is made with simple, natural, gluten and dairy free ingredients. Olivia decides to set up Livia’s with a mission to make naturally indulgent treats accessible to everyone.
Proving the concept for Livia’s
For the past two years Olivia has developed, produced, packed and shipped everything from her parent’s house. Million Squares – a natural twist on the classic millionaire shortbread – launches into independent stores across London and sells out overnight! The demand fuels the need for NPD and a bigger team.
Livia’s goes mainstream
Livia’s launches nationwide into major UK grocery stores and supermarkets such as Sainsbury’s, Ocado and Waitrose. It is time for team Livia’s to move from Olivia’s parents’ kitchen into a new small office in Camden for the growing team of 5.
Livia’s scales up
Livia’s continues to roll out innovative NPD and now has 3 unbelievably indulgent product ranges (Million Squares, Nugglets and Dunx) made with strictly natural ingredients. Livia’s now has a team of 9 with products now stocked in over 3,000 stores nationwide including new stockists Tesco, Holland & Barrett and Boots.
Further expansion into sweet snacking
Livia’s expands further into the sweet snacking category with the launch of Dunx Dips, selection boxes and multipacks. By the end of 2020 Livia’s has a team of 15 and has big plans for brand new NPD launches in 2021.